Wearing clothes for longer
The most sustainable clothes aren’t just those made from renewable resources, but are those that we wear for longer. Brands therefore have a responsibility to capture what it is about clothes that make us want to wear them over and over again. Important aspects of clothing that determine wearability include: comfort; practicality; quality; how easily they can be worn with other items; how special you feel in them; and whether they are sufficiently outside the tide of fashion trends to stand the test of time. We strive to capture these elements in the design and construction of our organic cotton jumpers.