Our Poppy trousers are quickly becoming a new favourite! As part of our Sky Collection, they embody our values of comfort, statement and versatility. The Poppy trousers have a high elasticated waist, a loose fit and a wide-leg. There is a unique gathering detail on each hip and an in-seam pocket hidden within the gathering. We make our Poppy trousers in lilac from a 100% European linen fabric, with a soft finish and drape. The elastic in the waist is an organic cotton and natural rubber elastic.
We hand make each set of trousers in our workshop in Nottingham, England. Each item is made-to-order, minimising fabric wastage.
100% European linen.
Linen is made from the flax plant, best grown in northern Europe. It is one of the most sustainable fabrics, since it needs little or no fertilisers and little water additional to rain water. It happily grows in poor soil, meaning it also doesn’t really require many pesticides. Flax cultivation therefore has a positive impact on the eco-system diversity. Moreover, parts of the plant that aren’t used for linen are used to make linseed oil, paper, cattle feed or even soap.
As a fabric, linen is biodegradable, recyclable and due to its natural absorbency, it requires less dye than cotton. Linen is naturally stain resistant, does not pile, and is moth repellent. It is easy to wash as it can sustain high temperatures, is has very little if no shrinkage and is very strong. It also has natural anti-bacterial, anti-fungal, hypo allergenic characteristics. Despite linen being traditionally worn in summer, linen is actually very thermoregulating and can be worn in all weather.
The particular linen we use is produced in small batches in Eastern Europe where there is a strong heritage of spinning and weaving linen fabric. It is also woven in a mill run on green energy. The resulting linen is Oeko-Tex certified as free from harmful chemicals. Finally,the dyes used on this cloth are GOTS certified.
The labels we use are made from recycled fabric that is OEKO-TEX standard 100 certified. We also package the product in recycled paper and ship using reusable and compostable mailbags.
A great resource on sustainable fashion is the Fashion Revolution, including information on what to consider when choosing where and what to buy.
As a brand that value sustainability, we also strive to post informative content on sustainable matters on our Instagram account @fordandguy
Hand or machine washed at 30 degrees C. Drip dry and iron on medium heat. Do not bleach or tumble dry. Linen will always seize up after washing but as soon as you start to wear it, the fibres relax again.
To waste less water, energy and to make your clothes last longer:
-wash at cooler temperatures;
-wash your clothes less often;
-and don’t tumble dry.